Do you need a CAD file to produce a 3D product animation?

Yes. To ensure the animation is dimensionally accurate, we work directly from the CAD file provided by the client's engineering team. This is what allows us to replicate every component with full precision.

Does the CAD model arrive ready with colors and materials?

No. We typically receive a raw, untextured model. From there, our team assigns materials, colors, textures, and lighting to each part individually, which is a core part of the creative process.

How long does a 3D product animation take to produce?

A standard project takes 4 to 8 weeks from kickoff to final delivery. The timeline depends on the complexity of the product, the number of scenes, and the number of revision rounds.

3D Product Animation

HP Indigo 6K+ 3D Product Animation: Turning Digital Printing into Art

Client

HP / HP Indigo

Industry

Digital Printing

Type

3D Product Animation

Year

2025

HP Indigo 6K+

Breeze Animation produced a cinematic 3D product animation for the HP Indigo 6K+ digital press — HP’s flagship commercial printing system. Working from engineering CAD data, the studio built a photorealistic visualization of the machine’s thousands of individual components, with accurate surface materials, textures, and mechanical motion.

The Challenge

The HP Indigo 6K+ contains thousands of individual components, which made this one of the most technically demanding projects we have worked on. Every part had to be modeled, textured, and animated with enough accuracy to hold up in close-up shots — at this scale, there is no room for approximation. Materials, surface behaviour, and mechanical motion all need to look exactly like the real thing.

Our Approach

The video opens with an abstract AI-inspired sequence that symbolises digital transformation, before transitioning into photorealistic product shots. This seamless flow from imagination to precision reflects the journey of the HP Indigo 6K+ itself — from creative vision to flawless execution. The opening sequence was designed to establish context before the product enters the frame.

The Result

By merging artistic storytelling with technological accuracy, we transformed a complex industrial system into an intuitive and inspiring narrative — one perfectly aligned with HP’s global reputation for innovation. Every frame was crafted to emphasise clarity, power, and movement, making the product the undisputed hero of the story. HP now uses the film across trade shows, launches, and digital channels worldwide.

Stills from the Project

Have a similar project in mind?

Whether you’re aiming to boost sales, launch at a trade show, or train your team — we’ll help you build a visual experience that stands out.

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Tagged 3D Product Animation, breeze animation, Digital Printing Video, HP Indigo 6K, HP Indigo Digital Press, product video

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