What did Breeze Animation create for EQUASHIELD?

Breeze Animation produced a hyper-realistic 3D animation for the EQUASHIELD trade show, designed to run on large LED walls and capture attention on the exhibition floor.

How does 3D animation work at medical device trade shows?

At medical device trade shows, 3D animation runs on large LED displays to attract visitors from a distance, then transitions into detailed product demonstrations that communicate technical functionality clearly.

What is EQUASHIELD and what do they make?

EQUASHIELD is a medical device company specializing in closed-system drug transfer devices that protect healthcare workers from hazardous drug exposure.

Why do MedTech companies use 3D animation for trade shows?

MedTech companies use 3D animation at trade shows because complex medical devices are difficult to demonstrate physically. Animation allows precise visualization of internal mechanisms, safety features, and usage scenarios.

Can Breeze Animation produce content for international exhibitions?

Yes. Breeze Animation has produced trade show content for clients at international events, creating digital visual content for different screen types, booth configurations, and audience contexts.

From 3D Illustration to a Full Visual Content Ecosystem

Client Case Study: EQUASHIELD

Industry: Medical Device

Services:

Product Video · 3D Visualization · Interactive Experiences · Trade Show Content · Web & Social Media Assets

The Challenge

Equashield introduced a new concept to hospital pharmacies by combining

CSTD protection with automated drug compounding.

Because the system operates in highly regulated hospital environments,

demonstrating how the technology works in real settings is extremely difficult.

Visual content therefore, became essential for helping healthcare professionals

understand the workflow and the safety mechanisms behind the system.

Product Illustrations

Some technologies are difficult to explain through traditional filming.

3D visualization allows us to explore the product from the inside, reveal internal mechanisms, and simplify complex systems through clear visual storytelling.

This approach helps audiences quickly understand technologies that might otherwise require lengthy explanations.

Where it lives

Product pages

Technical presentations

Marketing materials

A Visual Ecosystem Supporting the Product

Over time, the project expanded into a broad set of visual solutions supporting marketing,

sales, exhibitions, and digital communication around the product.

Product Video

The product video acts as the central narrative.

It introduces the technology, highlights the key advantages of the system, and provides a clear visual overview of how the product works.

This format often becomes the anchor asset used across launch campaigns, product pages, and sales presentations.

Where it lives

Website product pages
Sales meetings
Product launches

Interactive Simulator

Interactive experiences allow users to explore the product in a deeper way.

Instead of watching a linear video, viewers can rotate the product, open different components, and access additional information at their own pace.

This format works particularly well for digital product pages and sales tools.

Where it lives

Sales presentations
Digital demos
Trade Shows

Trade Show Visuals

Trade shows require content that communicates in seconds.

Visual loops designed for large screens help capture attention and quickly present the core idea behind the product.

For Equashield, trade show content was designed to create a strong visual presence while supporting conversations at the booth.

Where it lives

Booth screens

Web Experiences

After the launch, the story continues with the product’s digital home.
From the main production, we created visual assets tailored for website environments, helping present the product clearly, support user exploration, and strengthen the overall experience on product pages.

Where it lives
Website product pages
Landing pages
Digital product experiences