Social Media Campaign Video
client
Lumenis
Industry
Medical Device
Product
Marketing Videos
Year
2025
We produced a five-video social media campaign for Lumenis, one of the world’s leading medical laser companies, to promote their laser hair removal solution across digital platforms. The campaign was built around humor, bold visual contrasts, and fast-paced editing designed to stop scrolling instantly. Shortly after release, the campaign went viral – exactly as intended.
Laser hair removal is a highly competitive category on social media – is crowded, noisy, and difficult to differentiate. The challenge was to create content that felt nothing like a product ad: bold enough to earn a second look, funny enough to share, and clever enough to communicate the product benefit without ever sounding clinical.
We built the campaign around unexpected visual storytelling – connecting completely unrelated scenes (an elderly woman, a monkey, a man with a very hairy back) into one fast, flowing, lighthearted story that builds to a clear product punchline. Sharp editing, expressive characters, and carefully timed cuts created a rhythm that feels closer to entertainment than advertising. Five distinct videos, one consistent campaign energy.
The Lumenis campaign went viral within days of its social media release. The five-video series delivered consistent brand messaging across platforms while each video stood independently as shareable content – proof that the right creative approach can make even a medical technology brand genuinely fun to watch.
The final video in the series brought everything together – playful energy, bold visual choices, and the same fast-paced rhythm that defined the whole campaign. Every cut, character, and creative decision was made to keep the viewer watching and the product message at the front. A strong close to a campaign built to be shared.
Selected frames
Visual content for technology, medical, and industrial companies.
