AgriTech Training Video
client
Netafim
Industry
Agri-Tech
Product
Training Video
Year
2020
We created an AgriTech Training video for Netafim, teaching growers how to assess soil moisture using a practical field method based on feel and visual appearance. Filmed in corn fields across two real locations, the video combines live field cinematography with 3D animation that reveals root zones and soil behavior below the surface.
Soil moisture is something growers work with every day, but the most important part of the process happens underground, where the camera cannot naturally see. The challenge was to turn a hands-on field method into a clear, engaging, and useful Training that makes hidden soil behavior easy to understand.
We filmed in real corn fields to keep the Training grounded, practical, and close to the growers’ daily reality. On top of the live footage, we integrated 3D animation showing a realistic soil cross-section, root zones, and moisture behavior, helping viewers connect what they see above ground with what is happening below it.
The finished video gave Netafim a clear and accessible training asset for growers, employees, customers, and global digital channels. By combining field reality with animated explanation, the Training made a practical agronomic method easier to understand, easier to remember, and more effective to use in real agricultural conditions.
Selected frames
Visual content for technology, medical, and industrial companies.
