Smart Payment Technology Video
client
NAYAX
Industry
Industrial
Product
Marketing Video
Year
2021
We created a fast-paced, human-centered product video for Nayax, showcasing its smart vending and payment solutions through everyday consumer interactions. Shot at the company’s offices with a natural handheld feel, the video combines live action, a 3D animated vending-machine opening, app-inspired graphic elements, and rhythmic music to turn a simple purchase into a memorable experience.
The challenge was to take an everyday vending-machine interaction and make it feel light, smart, and engaging, without turning the message into a technical explanation. The video needed to show the value of Nayax’s payment solutions and app experience through human, energetic, and relatable moments.
To create an unexpected opening, we built a 3D animated vending machine and designed the camera point of view as if it were placed inside the machine, watching users arrive to make a purchase. From there, we moved into shoulder-shot live footage at the company’s offices, layered in app-inspired graphic elements, and built a visual rhythm that feels spontaneous, fresh, and fun.
The result is a fun marketing video that presents Nayax in an accessible, human, and dynamic way. By combining live action, 3D animation, app-inspired elements, and rhythmic music, the project created a visual asset that communicates smart payment technology through a clear and enjoyable user experience.
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