2D Explainer Animation
client
Netafim
Industry
Agri-Tech
Product
2D Animation Video
Year
2021
We created a 2D explainer animation for Netafim, designed for the Netafim Visitor Center and global communication needs. The video presents Netafim’s approach to food security, water efficiency, and sustainable agriculture through a clear, colorful visual story that makes complex agricultural data and irrigation processes accessible to a broad audience.
The subject was broad and meaningful: global food demand, water scarcity, and the role of drip irrigation in building a more sustainable agricultural future. The challenge was to explain these ideas quickly and clearly, without overwhelming viewers with statistics or technical language.
We built a clean 2D motion graphics language that combines simple shapes, color, movement, and data-driven visuals. Instead of treating the video as a technical explanation, we created a short visual overview that connects Netafim’s solutions to a larger global story about food, water, and long-term resource management.
The finished video gave Netafim a colorful, concise, and meaningful visual asset for the Visitor Center and global communication channels. By turning data and agricultural processes into accessible motion graphics, the animation helps audiences understand how irrigation solutions can support sustainable agriculture worldwide.
Selected frames
