This corporate video was created as part of a broader series for Netafim’s Visitor Center, aimed at showcasing real-world challenges and the sustainable solutions Netafim provides. The goal was to communicate global concerns in a simple, emotional, and visually engaging way.
This corporate video was created as part of a broader series for Netafim’s Visitor Center, aimed at showcasing real-world challenges and the sustainable solutions Netafim provides. The goal was to communicate global concerns in a simple, emotional, and visually engaging way.
One of the most memorable creative choices in this video was the setting: a game of musical chairs, played by a group of young children – not in a classroom, but out in the middle of the fields. This visual metaphor brought to life the competition for resources and the urgency of sustainable solutions in agriculture.
Of course, working with children on set is never dull. One minute they’re dancing, the next someone has disappeared or taken a tumble in the mud. It takes patience, timing, and a lot of footage to capture the magic before they lose interest – and sometimes, a promise of ice cream goes a long way.
