This product video for SodaStream blends live-action footage with 3D animation to highlight the freedom and simplicity of using the device. Fast-paced editing, shifting angles, and seamless scene transitions create a rich, engaging experience that speaks to today’s consumer world.
This product video for SodaStream blends live-action footage with 3D animation to highlight the freedom and simplicity of using the device. Fast-paced editing, shifting angles, and seamless scene transitions create a rich, engaging experience that speaks to today’s consumer world.
Rather than focusing solely on the product, we spotlight the user experience. The video demonstrates how the device fits naturally into daily routines — at home, in the kitchen, or outdoors — turning it into a visual story that sparks connection and interest.
The video combines smooth transitions, precise editing, and a rich color palette that highlights SodaStream’s bottles and accessories. Every visual element was carefully selected to convey a sense of constant motion, excitement, and premium quality — perfectly in line with the brand’s identity.
Though it’s a brief cut from a longer film, this video effectively delivers the key messages — variety, convenience, and style — in a captivating and concise way. It’s a marketing tool designed to spark curiosity, capture attention, and motivate customers to explore the product up close.
