Success Story: TopGum Industries | Scalable Content System
Creating a scalable content system for a growing product brand
The project began with a central visual story designed to run on a large screen, drawing visitors to the booth from afar.
Once inside, the experience shifted to smaller, focused product stories, each supporting hands-on tasting stations.
Product Content
Product stories at the point of experience
Six product videos were created to clearly communicate benefits and differentiation,
each tailored for smaller screens and close-up interaction.
(6 product videos)
Iron Supplement Gummy
Honey Gummy
Magnesium & Minerals Gummy
Vitamin C Gummy
Caffeine Gummy
Omega Gummy
From exhibition to ecosystem
Extending the story beyond the booth
What started as an exhibition experience evolved into a broader content system,
adapted for digital platforms, campaigns, and ongoing brand needs.
Creative Flexibility
Creative solutions under real-world constraints
When production limitations required a different approach,
AI-assisted visuals were integrated to maintain quality, consistency, and speed.
(AI-driven video)
Active Lifestyle
Digital Art Direction
Leading the visual direction for a new digital presence
Beyond video, TopGum chose us to lead the conceptual and visual direction of their new website.
We defined the design approach, created the visual assets, and guided the integration of 3D elements.
ensuring the site was ready for implementation and scalable for future content.
Web Art Directing &Design
3D Visual Assets
Product visuals built for multiple needs
Alongside video and digital design, we created a series of high-quality 3D candy visualizations.
These assets were designed to work across different needs, marketing materials,
digital platforms, and future content while keeping a consistent, appealing product look.
(3D candy renders)
Brand Moments
Fast, lightweight content when it matters
Using existing materials, we also produced a quick, budget-efficient end-of-year video.
This demonstrated our ability to move fast, adapt, and deliver lightweight brand content
for ongoing, long-term partnerships.
(End-of-year video)
The End of 2025
summary
A system built to grow with the brand
The result is a scalable content system that supports TopGum across platforms,
moments, and evolving product needs.
Long-term partnerships are built on trust, collaboration, and shared wins.
Ready to make your product stand out?
Let’s create a product story that engages your audience and delivers your message in the most powerful way.”