A unique video with compelling visuals that reflect the precision and excellence of this laser system. The assembly shot is pretty crazy, since it required the disassembly of hundreds of parts and then rebuilding everything in animation. One of the biggest challenges was tracking the 3D imagery and placing the visual effects on top of it, which was a tedious task because there were many foreground and background objects. This video has an energetic rhythm, which was particularly important since as a launch event video, it had to be appealing, promotional and without any voiceover or detailed explanations, while still communicating the benefits of the product to viewers.